What’s the Difference Between Semi-Custom and Custom Website Design?

If your website makes you cringe every time a potential client clicks the link in your Instagram bio... it’s time to make a change.

But what kind of website do you actually need?

At Favorite Things Studio, I offer two website design options tailored specifically for interior designers at different stages in their business journey: Semi-Custom Web Design and Custom Web Design. Both will help you show up online like the pro you are - but they’re designed to serve different needs, budgets, and business goals.

Let’s break it down 👇

Semi-Custom Website Design

For newer interior designers with beautiful portfolios who are ready for a serious upgrade - without a custom price tag.

My semi-custom websites are built using one of my exclusive Squarespace templates designed just for interior designers. These layouts are tried-and-true, strategically built to showcase your work, highlight your services, and convert curious browsers into paying clients.

Here’s what’s customized:

• Fonts + colors

• Your logo and branding

• Website copy + photography

Here’s what stays the same:

• The layout (which I’ve already designed to work beautifully for design businesses like yours)

This is not a generic template off the internet. It’s a design I’ve created based on everything I know about what interior designers need to stand out online - and it gets you launched quickly.

If you’ve been stuck with your old DIY site and you know it’s not doing you justice, this is your sign. No more potential clients bouncing because your site doesn’t reflect your talent. A semi-custom site gives you a professional, elevated online presence without the custom timeline or price tag.

Custom Website Design

For established interior designers who are building a legacy brand.

Custom website design is for interior designers who are:

• Ready to be featured in press

• Looking to become the go-to expert in their city or region

• Building a brand that stands out in the design industry - and stays top-of-mind

This service is highly tailored and built from scratch. Every page and every section is designed specifically for your brand. We build something that not only looks gorgeous but also supports your goals, positions you as an expert, and leaves a lasting impression.

I typically only offer custom website design to clients I’ve also branded. That way, we have total control over your visual identity, voice, and overall perception from the first click to the last scroll.

This is an investment in how you show up in the world - and the clients, recognition, and opportunities you attract because of it.

Which One’s Right for You?

• If you’re newer in your business and want a stunning site that reflects your style and professionalism without the full custom investment → Go semi-custom.

• If you’re leveling up, positioning yourself for press, publication, and higher-budget projects → Go custom.

Either way, I’d love to help you feel obsessed with your online presence.

Want to talk through your options? Click here to get in touch.