A computer screen displaying a brand strategy document which outlines a plan for a business on how they will communicate who they are with their ideal client.

Brand Strategy Purrr-fection

THE BRAND STRATEGY COURSE FOR STRATEGIC BRAND DESIGNERS WANTING TO NAIL THE MOST IMPORTANT PART OF YOUR SERVICE EVERY TIME

IMPROVE YOUR SKILLS

In this course you’ll learn everything you need to know to write better, more valuable Brand Strategies for your brand design clients.

SPEED UP YOUR PROCESS

Learn to deliver quality Brand Strategy Documents in a shorter amount of time by using ChatGPT in new and surprising ways.

TAKE OUT THE GUESSWORK

Get an inside look at my processes, scripts, and templates. Everything from my Client Questionnaire, to what I ask on a call, to the exact prompts I use to craft stellar Brand Strategy.

JOIN THE WAITLIST

JOIN THE WAITLIST

Sound Familiar?

Empty thought bubble with three smaller bubbles beneath it
Empty white thought bubble on transparent background
White thought bubble with smaller bubbles below it on a transparent background.

You’re intimidated or overwhelmed by the intricate and time-consuming nature of brand strategy.

Imposter syndrome creeps in, leaving you doubting whether you're truly delivering value with your brand strategy services.

A blank white thought bubble with three small circles leading to a larger cloud-shaped bubble
A white cloud-shaped thought bubble.

The tension that brand strategy work brings is frustrating. It demands a high level of critical thinking, which can feel mentally taxing.

Time constraints lead to anxiety, especially when you're juggling multiple projects. You need a more efficient way to deliver brand strategy without sacrificing quality.

Empty thought cloud
Blank thought bubble with three smaller bubbles below it.

You desire business growth and want to attract high-paying clients. You recognize that offering effective brand strategy is a must when it comes to achieving this goal.

Gray tabby cat sitting and looking forward

The good news is, you're not alone in these challenges, and there's a way to overcome them. This course will empower you with the skills and confidence you need to tackle brand strategy head-on and elevate your brand design business.

Here’s what the course covers:

  • Everything you need to know about booking clients. From capturing a lead, to taking a discovery call (aka a sales call), to closing, next steps, and starting a project. I take you through my whole process and share all of my templates and scripts.

  • I’ll take you behind the scenes on my client questionnaire, my strategy meeting with the client, and how I gather all of the info I need to build a quality Brand Strategy that “wows” my clients.

  • See what sections I include, and how I use ChatGPT as my assistant to fill each section out quickly and effectively for my clients. Learn what strategies I use to help my clients get the most out of their investment, so they’re ready to rave about me to their friends.

  • Learn the best way to deliver the document so you get fewer, If any notes. My BS docs rarely get notes, and are usually immediately approved by happy and excited clients.

Gray cat with amber eyes sitting and looking to the side
Gray and white cat resting with its head on the edge of a cardboard box.
A gray and white cat resting inside a cardboard box with a speech bubble saying "I can't wait."

Immediate Access

You’ll have instant access to all of the pre-recorded modules, plus access to any future updates.

Six identical cats with white, brown, and black fur and green eyes, arranged in a layered formation.

Six Modules

A stack of books with a tabby cat sitting on top, against a transparent background.

There are six core modules in the course, each containing multiple lessons. Plus a bonus module on how to brand and market your Brand Strategy service.

Eight Resources

Templates, scripts and prompts - you get them all. Including but not limited to my Client Questionnaire, an example sales call script, canned emails, ChatGPT prompts and more.

Regain control of your time with streamlined brand strategy processes

Raise your rates and attract high-paying clients

Conquer imposter syndrome with confidence in your brand strategy skills

Wave goodbye to frustration and anxiety—enjoy a smoother brand design journey

Close-up of a gray cat's face with yellow eyes, featuring a check mark overlaying part of the face.
Close-up of a gray tabby cat's face with yellow eyes and a large checkmark overlay.
Close-up of a gray tabby cat's face with a checkmark overlay.
Close-up of a gray tabby cat's face with a check mark overlayed on it.

GET THE FREEBIE

GET THE FREEBIE

Frequently Asked Questions

  • This course is for both newer brand designers who want to learn about brand strategy for the first time, and experienced designers who want to improve their brand strategy skills.

  • It's a self-paced course, giving you the flexibility to learn at your own speed and revisit modules as needed.

  • Due to the digital nature of the course materials and immediate access upon enrollment, I am unable to offer refunds. However, I am committed to providing you with an exceptional learning experience. If you encounter any issues or have concerns, please don't hesitate to reach out.

  • None of your business! Just kidding. They’re for fun.

A woman with long dark hair, wearing a black t-shirt, sitting outdoors next to a concrete wall with a window behind her, with a partly visible cat near her lap and a laptop on her knee.

Meet Your Instructor

I’m Liz Martinez-Nelson — a strategic brand designer, owner of Favorite Things Studio, and early adaptor of AI. The first thing I asked ChatGPT when I started using it was, “What is Brand Strategy”? I KNEW what it was, I just wanted to make sure IT knew what it was.

It turns out it did, but when it comes to writing it, ChatGPT needs a LOT of help. I’ve been writing Brand Strategy Documents for business owners for over three years, but in the last 12 months (since I’ve been using ChatGPT as my sidekick) I’ve streamlined my process, improved my work, and added a ton of value to my deliverables.

Nothing makes me happier than the opportunity to share what I know with you. By putting all things Brand Strategy into one course, I hope to help designers like you feel more confident and face less friction when it comes to this phase in the strategic brand design process.